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January 23, 2025 — In 2024, SpaceNews celebrated its 35th anniversary alongside a year of remarkable growth, innovation, and deeper connections with the space industry. From increased online engagement to the launch of new products, SpaceNews continued to lead as the voice of the global space community. As we look ahead to 2025, we’re excited to build on these achievements with initiatives designed to further enrich our audience’s experience and strengthen our role in driving meaningful industry conversations.
2024: A Year of Growth and Engagement
Online Growth Soars: Online pageviews surged by 25%, reaching 26.5 million, highlighting our commitment to delivering impactful editorial coverage and growing our audience.
Audience Expansion: We reached 35% more users in 2024. This growth to 900,000 unique monthly users underscores the success of our content strategy, which appeals to a diverse and global demographic across age, industry, and job titles.
Webinars and Video Content: SpaceNews hosted 13 webinars, driving vital conversations and uniting the industry, and conducted 27 video interviews with key industry leaders, solidifying our editorial credibility and engaging viewers with over 3400 post-event watch time hours.
Newsletter Success: More than 400 newsletters were sent in 2024 with an average open rate nearing 40%, well above industry standards. This achievement highlights the importance of concise, timely, and impactful communication with our readers.
Social Media Impact: Achieving over 23 million impressions and above average engagement rates, we continue to expand our influence and ability to foster dynamic discussions.
New Products: Stellar Dispatch is a unique press release posting service targeting the space industry, designed to amplify company news, boost SEO, and engage stakeholders. Since its debut in late July, 32 press releases from 27 companies have been posted, averaging 1,850 pageviews each.
Icon Awards: The 7th annual SpaceNews Icon Awards, hosted in December, brought together 150 notable guests to celebrate 10 leaders who have significantly improved the space industry.
“SpaceNews’ growth in 2024 reflects the trust our audience places in us to deliver the highest quality content,” said Mike Gruss, Chief Content and Strategy Officer. “We’re proud of the strides we’ve made in creating compelling editorial and new products that serve our readers and the industry as a whole.”
Looking Ahead in 2025
Stepping into 2025, SpaceNews is eager to continue innovating with the following initiatives planned:
Space Minds, A Weekly Video Podcast: Expanding our storytelling and insights with engaging video content. Catch our inaugural episode with Peter Beck, CEO of Rocket Lab, out today.
Job Board: Connecting talent with opportunity in the growing space industry.
Vendor Marketplace: Supporting small businesses that play a crucial role in the space ecosystem.
Magazine Enhancements: Reinvesting in our magazine with higher-quality paper, enhanced content, and a refreshed design, alongside improved subscription support.
Live Events: Hosting quarterly live events to foster industry networking and engagement. Join us in Washington, D.C. in March.
“At SpaceNews, we’re constantly evolving to meet the needs of our readers and the industry,” said Paige McCullough, President of SpaceNews. “The momentum we’ve built in 2024 positions us for an even more impactful year ahead. We’re excited to deepen our engagement and continue delivering the trusted content and innovative products that our audience relies on.”
As SpaceNews celebrates these achievements and looks forward to what’s next, we extend our heartfelt gratitude to our readers, clients, and partners who make it all possible. Together, we’re shaping the future of the space industry.
About SpaceNewsSpaceNews is the leading source for reliable and timely space industry news and analysis. Since 1989, SpaceNews has provided award-winning journalism and insight into the space economy. With millions of monthly readers and an expanding range of products, SpaceNews continues to shape conversations on space exploration, technology, and business.
For media inquiries, please contact:Paige McCulloughPresident571-278-4090pmccullough@spacenews.com
