Created by Smartvel, specialists in AI travel content, this detailed report shows the best and most effective ways to market hotels in a very competitive industry, outlining each strategy.
It covers:
Digital Marketing – Paid media, Owned Media, Earned Media
Conversational Marketing – Chatbots, social
Content Marketing – Podcasts, emails, blogs, guides
Loyalty Marketing – points, air miles
Hospitality Marketing – Apps, AI, big data
Experiential Marketing – Live Events, Pop ups VR experiences
New technologies
Sustainability – Wellness packages, eco focused keywords
The report contains examples of best practices from leading hotel brands Marriot, Hilton, Four seasons and more and it includes research from Industry bodies including Global Hotel Alliance and Skift.
Highlights include:
Hilton’s AI Customer Service has replied to 50K + inquiries with a 94% satisfaction rating
Four Seasons extended its chat service to WhatsApp exchanging over 3.5M messages
Marriot partnered with Uber Eats allowing members to earn loyalty points
Hilton allows members to pool loyalty points
The report has been created for hoteliers to fully understand and consider each discipline then decide on the most effective strategy for their campaign.
Acces the Report
CRM & LoyaltyEmail marketingDigital MarketingContent Marketing
