The Hotels Network (THN) is proud to announce its recognition as 2025’s #1 Direct Booking Tool by Hotel Tech Report, marking the third consecutive year the company has received this honor. THN was also named the runner-up for Hotel Rate Parity for the third year in a row, reinforcing its excellence in delivering innovative solutions that drive direct booking success and revenue optimization for hoteliers. The HotelTechAwards, often referred to as the “Grammys of Hotel Tech,” are the only data-driven awards platform in the industry, determined by reviews from a global community of verified hotel technology users across more than 120 countries.
Hoteliers consistently praise The Hotels Network for its ease of use, powerful personalization, and advanced segmentation, which have a transformative impact on direct bookings. Clients also highlighted THN’s commitment to innovation, noting how the platform frequently rolls out new features that keep them competitive. For years, THN has integrated AI-driven technology into its tools, continually enhancing its offerings with the latest advancements to deliver smarter, more effective solutions. The outstanding customer success team was described as responsive and genuinely invested in client success, with one reviewer summarizing the experience: Working with THN feels less like outsourcing and more like an extension of our own team.
Winning this award for the third year in a row is a testament to the strong partnerships we’ve built with our hotel clients. We’re honored by their trust and remain committed to delivering solutions that help them thrive in an ever-changing industry. This recognition fuels our drive to keep innovating and providing hoteliers with the direct growth platform they need to succeed. Juanjo Rodriguez, Founder of The Hotels Network
The authentic voice of the customer decides the winners of the annual HotelTechAwards—ranking hotel software solutions based on users’ experience in buying, implementing, and using those solutions. We’re thrilled to highlight the value that the world’s leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we’re able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it’s based on data. Jordan Hollander, CEO of Hotel Tech Report
This recognition solidifies The Hotels Network’s leadership in the hotel tech industry and its dedication to empowering hoteliers with tools that enhance guest engagement and boost direct bookings.
ABOUT HOTEL TECH REPORT
HotelTechReport is the global authority in hotel technology, trusted by more than 1.8 million software buyers annually. As the world’s leading platform for hotel industry professionals, HotelTechReport empowers hoteliers to make smarter technology decisions with unbiased reviews, expert insights, and data-driven recommendations. By connecting forward-thinking hoteliers with the best software solutions, HotelTechReport drives innovation and operational excellence across the global hospitality sector. Discover the technology that powers the future of hospitality at www.hoteltechreport.com.
About The Hotels Network
The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalization options, THN’s Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect’s benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.
THN is proud to have been recognized for the company’s product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].
Paige LopezContent Marketing Manager
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