Hospitality and tourism are more than just industries, they are the heartbeat of economies, cultures, and human connections worldwide. Every day, millions of hoteliers, restaurateurs, and tourism professionals dedicate themselves to creating unforgettable experiences, driving local economies, and shaping the way people explore the world.
Yet, despite their central role, hospitality businesses face growing challenges. Economic shifts, environmental changes, evolving traveler behaviors, and rising operational costs demand smarter, data-driven decisions. However, access to high-quality, real-time market insights remains limited, controlled by third parties who profit from industry data without giving back.
This must change. The future of hospitality should be shaped by those who create it, not by outsiders who capitalize on it.
A New Model: Free Access, Ethical Monetization, and Shared Benefits of Anonymised Data
HCommunity Foundation introduces a fair, transparent, and independent solution that ensures hospitality professionals regain control of their data and benefit directly from the insights they create.
Free Access – Hospitality and Tourism businesses gain real-time industry insights at no cost through the Market Watch Portal.
Data Brokerage Service – Anonymized market data is ethically monetized, with 30% of revenue shared back with contributing hospitality actors.
Marketplace – A platform where industry professionals can build and access applications, tools, and analyses, maintaining full control over their data.
We’re bringing power back to the people who make this industry thrive, giving them the control, insights, and support they need to overcome challenges and shape the future of hospitality.
A Governance Model That Puts Hospitality First
HCommunity Foundation is governed by and for the hospitality industry, not by corporate interests. Our model ensures that hoteliers, restaurateurs, and tourism actors remain in control, with a fast-moving, impact-driven approach that enables the industry to push forward, innovate, and adapt in real time.
We act quickly, responding to industry needs with real solutions, real intelligence, and real results. Our governance structure guarantees fairness, neutrality, and representation, principles that fuel innovation and accelerate progress.
Independent Swiss Foundation – Ensuring neutrality, no private ownership
A Balanced Board – Industry leaders overseeing strategic direction
Global Committees for Fair Representation – Hospitality Businesses Committee (Hotels, Restaurants, Destinations), Tech Committee (Leading technology experts), Academic Committee (University and research professionals), Regional Committees (EMEA, NOAM, APAC)
As a start, HCommunity Foundation’s founding Board consists of recognized industry leaders:
Pascal Buchner – Former CIO of IATA (2010-2024)
Alessandro Inversini – Full Professor at EHL Hospitality Business School, PhD in Communication Sciences
Christopher Meignier – CEO of Blent, with 15+ years in Data and Hospitality Technology
The first members of the HCommunity Foundation Committees will be welcomed soon, ensuring broader representation across the industry. These Committees will play a key role in shaping the foundation’s direction, fostering Collective Intelligence, and ensuring all industry stakeholders have a voice in this new, fair data economy. As part of this commitment to inclusivity, each of the three main Committees (Hospitality Businesses, Tech, and Academic) will elect a representative to join the Board, further strengthening industry participation and reinforcing a truly independant governance model.
Market Watch Portal: The Most Comprehensive Real-Time Hospitality Insights
Unlike traditional market intelligence services that charge expensive subscriptions, the HCommunity Foundation Market Watch Portal is free for all participating hotels, restaurants, and tourism actors, while providing a past, present, and future overview of the market.
Best Pickup and Pace Solutions – Providing the most advanced Pickup and Pace analysis in the industry.
Food & Beverage Data Insights – Providing in-depth analysis of F&B performance, menu trends, sales dynamics, and customer behaviors.
Dynamic Segmentation at Multiple Levels – Markets, segments, and other custom parameters, enabling infinite possibilities for analysis.
Automated Data Collection – Seamless, real-time connection to PMS and POS systems through +100 direct connections.
Live Market Trends & Benchmarking – Past, present, and future demand, segmentation, persona insights, event tracking, and competitive performance comparison at local, regional, and global levels.
Real-Time Demand Tracking – Anticipate shifts and optimize strategies.
The Market Watch Portal is a true expression of Collective Intelligence, aggregating high-quality, real-time data from across the industry to provide insights that help businesses anticipate trends, optimize performance, and make informed decisions.
Data Brokerage Service: An Innovative Model That Rewards and Empowers Hospitality Actors
The HCommunity Foundation Data Brokerage Service is a pioneering business model that rewards and directly supports hospitality actors. By ethically monetizing anonymized market data, it feeds value back into the industry while maintaining transparency and fairness.
Market Data at All Levels – Hotels, restaurants, and tourism actors contribute to a high-quality, real-time dataset
Revenue is Shared Back with Hospitality Professionals – 30% of revenue from data monetization is redistributed to those who contributed
Ethical & Transparent – Unlike the grey market, our data is fully consent-based and secure
This model ensures that the industry benefits from the insights it produces and creates a fairer, more sustainable data economy.
Empowering Destinations: A Virtuous Circle of Data & Growth
Destinations (tourism boards, regional authorities, and city organizations) play a fundamental role in the global hospitality ecosystem. However, they often lack real-time, high-quality market insights to make informed decisions, relying instead on fragmented or outdated data sources.
HCommunity Foundation changes this by providing Destinations with anonymized, real-time data that helps them analyze market trends, measure tourism impact, and optimize their strategies for sustainable growth. By accessing insights directly from the hospitality industry itself, Destinations can:
Better understand visitor flows, demand patterns, and economic impact.
Enhance tourism marketing strategies with real-time, data-driven decision-making.
Support local hospitality businesses by aligning planning with actual market needs.
This creates a virtuous circle: Destinations gain valuable market intelligence while supporting the hospitality industry that fuels their economy. Rather than relying on third-party data providers with opaque business models and opaque data sources channels, Destinations engage directly with the industry, ensuring that the data they use reinforces a fair and sustainable ecosystem.
Through this collaboration, HCommunity ensures that Destinations are not just consumers of data, but active contributors to a more balanced, ethical, and forward-thinking industry.
Marketplace: Breaking Tech Barriers, Driving Innovation, and Building the Future
The HCommunity Marketplace is where hospitality professionals, technology providers, and data experts come together to break traditional tech barriers and push innovation forward. Designed as an open ecosystem, the Marketplace empowers industry players to collaborate, experiment, and create, shaping the future of hospitality through data-driven solutions.
A Platform for Growth and Innovation – Develop and distribute applications that enhance operations, revenue management, guest experience, and beyond.
Access to Best-in-Class Solutions – Discover a wide range of industry-focused tools, from AI-driven forecasting models to advanced benchmarking and automation software.
Full Data Control – Hospitality actors remain in charge of their data, deciding how and with whom they collaborate. Unlike traditional platforms that take ownership, HCommunity ensures businesses retain control over their insights.
Breaking Tech Barriers with global Open API – We remove limitations that have long hindered the industry, enabling seamless integrations and fostering an environment where anyone can innovate, without restrictions.
Innovation Through Collaboration – The Marketplace is a space where hoteliers, restaurateurs, and tourism professionals unite to build solutions together, harnessing Collective Intelligence to solve industry-wide challenges.
A Trusted Hub for AI Development – HCommunity is the perfect organization to support AI initiatives and development, ensuring that artificial intelligence in hospitality is built on ethical foundations, neutrality, and responsible data usage. By offering a structured environment for AI-driven solutions, the Marketplace fosters innovation while maintaining trust, compliance, ethic and fairness.
By bridging technology and expertise, the Marketplace transforms raw data into real, actionable value, empowering hospitality actors to stay ahead, make smarter decisions, and shape the industry’s future on their own terms.
Supporters & Partners: Industry Leaders Aligning with HCommunity
HCommunity Foundation is proud to have the support of leading tech companies, academic institutions, destinations, and hotelier associations, all of whom recognize the importance of fair, transparent, and independent data practices.
Supporters play a strategic role in driving HCommunity’s development and its positive impact on the Hospitality and Tourism industry, contributing expertise, resources, and networks. Our current Supporters include major players in hospitality technology (Protel, Mews, Lightspeed, Apaleo), academic institutions (EHL Hospitality Business School), and Hoteliers Associations, each of whom actively pushes for a more ethical and collaborative industry.
Alongside our Supporters, HCommunity collaborates with a growing network of Partners who work with us to develop a neutral, transparent, and sustainable hospitality data ecosystem. With more than 100 direct system connectors already in place (including PMS, POS, and others), we ensure seamless data integration, enabling real-time insights and AI-driven decision-making at an unprecedented scale.
And yes, the platform is already in Production with its first members.
Our Vision: A Global, Fair, and Innovative Future for Hospitality
HCommunity Foundation is more than a data platform, it is a movement to elevate the global hospitality industry, promote fairness, and drive innovation. Our vision is to support all industry players equally, foster technological advancement, and ensure sustainable growth worldwide.
Equality of Opportunity – We believe that all hospitality and tourism actors, regardless of size or location, should have equal access to quality market data.
Innovation & Excellence – We push the boundaries of data intelligence, helping businesses make smarter decisions.
Industry Growth & Ethical Practices – By collaborating with academics, technology providers, and local tourism organizations, we elevate the entire ecosystem through good practices.
Supporting Developing Regions – Tourism is a powerful economic driver, and we actively support initiatives that help developing areas grow sustainably through hospitality and tourism.
Knowledge & Experience Sharing – We are committed to organizing national and local events, bringing together hospitality actors to share insights, experiences, and best practices in a collaborative environment.
HCommunity Foundation is on a mission to empower the industry, encourage collaboration, and create a more resilient and thriving hospitality and tourism ecosystem.
We Are Unlocking the AI-Powered Future of Hospitality
For too long, the hospitality industry has been seen as slow to embrace technology, struggling to keep up with more data-driven sectors. That narrative ends today.
With HCommunity, hospitality isn’t adapting to the future, it is defining it.
At a time when businesses face unpredictable market shifts, economic pressures, and evolving traveler behaviors, decision-making can no longer rely on outdated reports or intuition. HCommunity delivers something never seen before: real-time, AI-powered intelligence designed specifically for hospitality and tourism.
Our platform doesn’t just provide data, it understands it, learns from it, and anticipates what comes next. We process market movements at an unparalleled scale, detecting patterns before they emerge, allowing hotels, restaurants, and destinations to react in real time, or even before change happens. This is not just an evolution in hospitality intelligence; it is a revolution.
For the first time, an entire industry has access to the same level of predictive power that financial markets, global retailers, and tech giants have relied on for years. But unlike traditional data providers who exploit industry insights for their own gain, HCommunity was built for hospitality, by hospitality. We are not just transforming how businesses make decisions, we are ensuring that the economic and social heart of entire regions beats stronger than ever.
With the backing of the most forward-thinking technology innovators, academics, destinations, and hospitality leaders, we are proving that hospitality isn’t behind, it’s ten steps ahead.
The future is AI-driven, real-time, and built for those who create the world’s greatest experiences. And it starts now.
Join the Movement
HCommunity is a global initiative, and the platform is already in production and ready to welcome hoteliers, restaurants, and tourism businesses from all regions to take part in this transformation. Joining HCommunity means gaining free access to cutting-edge market insights, contributing to a fairer and more transparent data economy, and being part of a collective effort to redefine how the hospitality industry manages data. Destinations (tourism boards, regional authorities, and city organizations) can contact us at any moment to start a specific project, leveraging real-time, high-quality market data to enhance their strategic planning and decision-making. Be part of a movement that empowers hospitality professionals, fosters innovation, and puts control back where it belongs, with the people who create the industry’s value. Visit www.hcommunity.io to learn more and join the movement.
