Studio 71 has inked a strategic partnership agreement with digital creator The Mannii Show to handle distribution and ad sales. The new partnership will include use of Studio71’s Burbank Production Studio for video production, in addition working with The Mannii Show on its long-form content strategy.
Led by comedian Mannii Santamaria, The Mannii Show said it has netted more than 15 billion lifetime views, with content including sketch comedy and the long-form mockmuentary series “MJ’s World,” in which Santamaria plays all the characters.
“I never imagined when I started posting to Musical.ly that it would lead to all this success, and I’m very excited to level up with Studio71,” said Santamaria.
Through the partnership, Studio71 said it aimed to “introduce The Mannii Show to new brand advertisers, leveraging its global reach and strong relationships with major media buyers,” according to its press release. “As digital video consumption continues to evolve, Studio71 has successfully supported top-tier creators with the resources and expertise to expand their creative vision while exponentially increasing their revenue potential.”
Studio71 also looks to transition Santamaria’s short-form content into additional long-form formats.The deal to bring The Mannii Show to Studio71 was managed by Studio71 associate director of creative partnerships Brian Lieberman.
“We are thrilled to partner with The Mannii Show on its next stage of growth,” said Studio71 exec VP of creator partnerships Joseph Marchese. “Mannii’s audience continues to expand rapidly, and we look forward to leveraging our Burbank production facilities and ad sales team to support his move into new content formats.”
