Fort Lauderdale, FL – The Ritz-Carlton Yacht Collection reaffirms its position as the leader in ultra-luxury yachting experiences with the unveiling of its new global brand campaign, “Unlike the Rest.” This distinguished campaign celebrates the transformative power of travel while inviting discerning travelers to discover a new standard of unparalleled hospitality and bespoke offerings at sea.
Every voyage with The Ritz-Carlton Yacht Collection is crafted to transcend the ordinary, creating moments that stir the soul and leave a lasting impression. “Unlike the Rest” illustrates the brand’s commitment to curating voyages that inspire curiosity, foster genuine connections, and unlock life’s most meaningful moments. Rooted in the belief that no two voyages or travelers are alike, the campaign highlights the enriching nature of travel through The Ritz-Carlton Yacht Collection’s distinctive blend of personalized service, curated itineraries, and immersive cultural experiences.
At the heart of The Ritz-Carlton Yacht Collection is a vision to create truly extraordinary experiences that evoke wonder and enrich the traveler’s journey,” said . “Unlike the Rest” embodies this philosophy, where discovery, connection, and personalization converge to create unforgettable moments that linger long after the voyage ends. As this campaign beautifully captures, travel is a deeply personal and inspirational journey, with boundless possibilities amplified on every voyage with The Ritz-Carlton Yacht Collection. Ernesto Fara, President and Chief Financial Officer of The Ritz-Carlton Yacht Collection
With cinematic visuals and a lyrical narrative, the campaign portrays exquisite moments that define life aboard The Ritz-Carlton Yacht Collection and invites guests to explore the world with curiosity and intention. By highlighting the emotional and experiential dimensions of travel, the campaign resonates with modern luxury explorers who seek not just a voyage, but a deeper connection to the world and themselves. “Unlike the Rest” spotlights the unexpected and personalized elements of The Ritz-Carlton Yacht Collection, attracting travelers who may have never considered a voyage at sea before—offering an experience that feels tailor-made rather than traditional. From intuitive and heartfelt service that anticipates every need to culinary gems and natural wonders in off-the-beaten path destinations, The Ritz-Carlton Yacht Collection crafts uniquely memorable journeys for each guest with tailored experiences that ignite the imagination and leave lasting impressions.
Our guests approach travel as a quest for discovery and authentic connection—seeking to explore the world’s most captivating destinations in a unique way while embracing transformative experiences that awaken the spirit and inspire wonder. The ‘Unlike the Rest’ campaign invites travelers to embark on a voyage that defies the conventional, leaving an indelible mark on the soul. Gaby Aiguesvives, Chief Marketing Officer of The Ritz-Carlton Yacht Collection
Since the unveiling of Evrima in October 2022 and Ilma in September 2024, The Ritz-Carlton Yacht Collection has redefined the possibilities of luxury hospitality. With the highly anticipated launch of its third superyacht Luminara in July 2025, “Unlike the Rest” serves as the creative expression of the brand’s evolution and its continued growth in the ultra-luxury space. With the close of the first quarter, The Ritz-Carlton Yacht Collection celebrates its strongest “WAVE season” booking performance in the company’s history, further solidifying its position in the market. As the brand expands its fleet and destinations, including exciting itineraries launching soon in Asia and Alaska, “Unlike the Rest” underscores The Ritz-Carlton Yacht Collection as an ever-expanding platform for meaningful exploration and inimitable discoveries.
To learn more about the “Unlike the Rest” campaign and explore upcoming voyages, visit ritzcarltonyachtcollection.com.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of 31 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
