The Ruby Hotels brand, founded by CEO Michael Struck, continues its European expansion with a major new project in Berlin, seamlessly combining Lean Luxury design with a carefully restored landmark building. The conversion of the former hotel property at Kurfürstendamm 227 will introduce a 375-room Ruby Hotel spanning floors 5 to 11, with vibrant public areas on the 3rd floor and a rooftop terrace on the 12th floor, offering panoramic views over Berlin’s famous shopping and cultural boulevard.
Kurfürstendamm, often referred to as Berlin’s “Champs-Élysées,” is not only a renowned shopping destination but also a hub for history, culture, and entertainment. Just steps away from the hotel, guests can explore some of Berlin’s most famous attractions, including the Kaiser Wilhelm Memorial Church, Berlin Zoo, and the bustling Bikini Berlin concept mall. With excellent transport connections, Ruby’s newest location also offers easy access to the Brandenburg Gate, Potsdamer Platz, and Museum Island. Additionally, Berlin Brandenburg Airport (BER) is just 35 minutes away by car or public transport, making it a convenient choice for both business and leisure travellers.
This Berlin signing also marks the first Ruby hotel project since the acquisition of the Ruby brand by global hospitality leader IHG Hotels & Resorts. With the Ruby brand now part of the IHG brand family, the Ruby Group gains access to IHG’s global distribution platforms, advanced technology, and a customer base of over 100 million IHG One Rewards members. This strategic partnership supports Ruby’s international growth – particularly in markets such as the U.S. and Asia – positioning the group as IHG’s preferred partner for lease projects under the Ruby brand. At the same time, it enables Ruby to further strengthen its Lean Luxury positioning and operational efficiency, while maintaining its distinct brand identity.
Developed in close collaboration with Empira Group, a renowned international real estate investment manager active across Europe and the US, this project presents a rare opportunity to bring new life to a long-vacant property. One year ago, Empira Group took over the building, which had previously operated as a hotel. Following an abandoned attempt to convert it into offices, it will now return to its original purpose as a hospitality space. With its prime location and strong potential, the hotel aligns perfectly with the Ruby brand vision of transforming underutilized buildings into thriving destinations. The Ruby Group’s in-house design team, led by Matthew Balon, will ensure that the interiors reflect the brand’s signature blend of style, individuality, and comfort.
The Ruby Hotel in Berlin is expected to be handed over and open its doors in Q1 2028.
Hotel website
Ruby Hotel BerlinKurfürstendamm 227Berlin, 10719Germany
