More than a decade after they started theSkimm’s daily newsletter, Danielle Weisberg and Carly Zakin have sold the company to Ziff Davis’ Everyday Health Group.
Financial terms of the deal were not disclosed. TheSkimm had raised a total funding of about $29 million from investors including Shonda Rhimes, Tyra Banks, Willow Bay, Halogen Ventures partner Jesse Draper, Goldman Sachs, RRE and Google Ventures.
For now, Weisberg and Zakin will remain with New York-based theSkimm.
“Joining Everyday Health presents an extraordinary opportunity for us to enrich our audience with even more comprehensive and in-depth information,” the two co-founders and co-CEOs said in a statement. “Leveraging their extensive resources and expertise in the health and wellness space will allow us to better serve and empower the millennial women who rely on theSkimm.”
TheSkimm claims to reach an audience of more than 5 million millennial and Gen Z female readers. The company was co-founded in 2012 by then-news producers Weisberg and Zakin. Its products and businesses now includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters; business-to-business marketing newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and the WellPlayed sports podcast.
Everyday Health Group — whose mission is “to drive better clinical and health outcomes” through its brands — said theSkimm represents an opportunity to serve the fast-growing category of women’s health and wellness. Everyday Health Group’s brands for healthcare providers and consumers include Everyday Health, BabyCenter, DailyOM, LoseIt!, What to Expect, MedPage Today, Health eCareers, PRIME Education, and Castle Connolly Top Doctors.
“The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format,” said Nan Forte, EVP and general manager of Everyday Health Consumer. “We’re excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women’s wellness-based content, community and commerce.”
Wolfson Partners LLC served as TheSkimm’s financial adviser on the transaction.
Pictured above: TheSkimm’s Danielle Weisberg (left) and Carly Zakin
