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Trailblazing Premium Economy Brand Surpasses 100 Open Hotels Milestone

Trailblazing Premium Economy Brand Surpasses 100 Open Hotels Milestone


MCLEAN, Va. – Spark by Hilton, the fastest launch-to-open brand in the history of Hilton (NYSE: HLT), has surpassed 100open hotels, achieving the feat less than 18 months after welcoming its first property. With a robust pipeline of more than 230 hotels and many conversions currently under way domestically and internationally, the rapid growth and appeal of this category-disrupting brand demonstrates Hilton’s commitment to building a hotel brand for every guest and every stay occasion.

Surpassing 100 open hotels is a proud moment worth celebrating, and the Spark by Hilton team with our strong community of owners and developers have accomplished so much in such a short time. I look forward to many more firsts and milestones as this trailblazing brand continues to reimagine what a budget-friendly hotel stay should be. Alissa Klees, brand leader, Spark by Hilton

Spark by Hilton, aimed at the aspirational and value-seeking traveler, is ideal for business and leisure guests. Offering a simple, inspired design with bright lobby spaces, comfortable guest rooms and a complimentary breakfast, the conversion-friendly, premium economy brand delivers reliable essentials and friendly service for every guest at an accessible price point.

Spark by Hilton - Lobby Area Seating — Photo by Hilton
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Spark by Hilton - Lobby Area Seating — Photo by Hilton
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Spark by Hilton – Lobby Area Seating — Photo by Hilton
Spark by Hilton - Breakfast Area — Photo by Hilton
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Spark by Hilton - Breakfast Area — Photo by Hilton
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Spark by Hilton – Breakfast Area — Photo by Hilton
Spark by Hilton - Coffee Area — Photo by Hilton
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Spark by Hilton - Coffee Area — Photo by Hilton
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Spark by Hilton – Coffee Area — Photo by Hilton

As the Spark by Hilton trading portfolio continues to grow at pace, here’s a closer look at some of the most recent Spark hotels to open their doors:

Spark by Hilton Bentonville

Spark by Hilton Bentonville offers a strategic location in one of Northwest Arkansas’s most dynamic markets, catering to both business and leisure travelers. Just 10 minutes from the Walmart Home Office and under four miles from Bentonville City Square and the renowned Crystal Bridges Museum of American Art, the property is ideally positioned for convenience and cultural exploration.

Spark by Hilton Santa Nella

Conveniently located off I-5, Spark by Hilton Santa Nella is well-positioned to serve travelers seeking both accessibility and comfort. The property offers easy access to popular local spots and outdoor attractions, including the San Luis National Wildlife Refuge and Pacheco State Park. With amenities such as a fitness center, an outdoor pool, and a complimentary breakfast, the hotel is designed to meet the needs of today’s modern travelers while delivering a reliable and budget-friendly stay experience.

Spark by Hilton Hershey Near the Park

Three miles from Hersheypark, The Hershey Company, and Tanger Outlets, Spark by Hilton Hershey Near the Park offers a convenient base for travelers seeking sweet adventures. The hotel provides easy access to the area’s top attractions, while pet-friendly accommodations and thoughtful amenities make this property an inviting choice for guests looking to relax and recharge during their Hershey getaway.

A Sparkling Achievement

Spark by Hilton - Check-in Desk — Photo by Hilton
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Spark by Hilton - Check-in Desk — Photo by Hilton
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Spark by Hilton – Check-in Desk — Photo by Hilton
Spark by Hilton - Guest Room — Photo by Hilton
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Spark by Hilton - Guest Room — Photo by Hilton
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Spark by Hilton – Guest Room — Photo by Hilton

Since its launch in 2023, Spark by Hilton has been at the forefront of innovation and uniquely positioned to grow and scale quickly.

The growth of Spark by Hilton accelerated following the inaugural opening of Spark by Hilton Mystic Groton in Mystic, Connecticut, and the momentum continued with other notable firsts, including welcoming the first new-to-Hilton owner with Spark by Hilton Houston Bush Intercontinental Airport, the brand’s first international property with Spark by Hilton London Romford and its first hotel in Canada with Spark by Hilton Toronto Markham, along with the first signings in Austria and France. Additionally, Hilton has signed a strategic licensing agreement with Olive by Embassy to open 150 Spark by Hilton hotels across India, marking the brand’s debut in Asia Pacific.

Learn more about Spark by Hilton at stories.hilton.com/spark-by-hilton and SparkbyHilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram  and YouTube.

Audrey BrantzHilton



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