TRIBE, a bold design-driven hotel brand from Accor, is excited to announce a key milestone – reaching 20 hotels around the globe. Each TRIBE address embodies the essence of contemporary living, offering spaces that are smart, stylish, and encourage social interaction. With over 40 additional hotels currently under development, TRIBE’s journey is just beginning, proving that modern hospitality can be both high-quality and accessible.
Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality. TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t. Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world. Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor
Halfway between standardisation and personalisation, the lifestyle segment is growing rapidly worldwide, fulfilling the wants and needs of the modern traveller seeking unique and innovative stays.
Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development. By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor’s and our partners’ commitments to responsible growth and sustainable hotel development. Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy Division, Accor
Below, we spotlight some of the flagship addresses within the brand’s ever-growing network:
TRIBE Medellin, Colombia
TRIBE Medellin captures the essence of the city’s dynamic culture with its unapologetically modern design and smart, functional spaces. The hotel is situated in one of Medellin’s most exciting neighbourhoods, offering guests a base to explore the area’s lively arts scene, nightlife, and local hotspots. TRIBE Medellin focuses on delivering what truly matters: thoughtfully designed rooms, vibrant communal areas, and an environment that encourages guests to connect and engage. Whether enjoying a morning coffee on the rooftop terrace or chatting with fellow travellers in the lobby lounge, guests experience the true spirit of Medellin, elevated by TRIBE’s polished yet unpretentious hospitality.
TRIBE Paris Clichy, France
Located in the vibrant neighbourhood of Clichy, TRIBE Paris Clichy brings a fresh urban experience, offering guests a stylish yet comfortable retreat. With minimalist rooms flooded with natural light, TRIBE Paris Clichy emphasises comfort and simplicity, making it an ideal base for both business and leisure travellers. Guests can immerse themselves in the relaxed, welcoming atmosphere of the Social Hub, a dynamic space that serves as a coffee shop, coworking area, and cocktail bar throughout the day. The Tiki-inspired rooftop bar offers breathtaking views of Paris’s most iconic landmarks, including the Eiffel Tower and Sacré-Cœur, creating the perfect backdrop for enjoying a signature cocktail while taking in the energy of the city.
TRIBE Lyon Croix Rousse, France
Nestled in Lyon’s artistic district and surrounded by peaceful green landscapes, TRIBE Lyon Croix Rousse offers a perfect mix of fuss-free comfort and curated design, just a short metro ride from the city centre. The bright, airy rooms feature natural daylight, comfortable beds, stylish interiors, and well-equipped bathrooms, with uplifting views that skip the unnecessary frills. The hotel’s flexible meeting space, fully equipped with modern technology and the option to extend onto a 120m² terrace, is ideal for business or private events, accommodating up to 50 guests. At the heart of the hotel, the 24-hour social hub offers spaces to work, relax, or enjoy barista-made coffee, cocktails, and all-day bites. TRIBE Table, the in-house Italian-Mediterranean restaurant, emphasizes sustainability and local flavours, offering everything from Italian tapas to hearty meals. Guests can also stay active with 24/7 access to the sunlit private gym, overlooking the lush gardens and featuring state-of-the-art equipment.
TRIBE Düsseldorf, Germany
TRIBE Düsseldorf is the go-to address for the fashion industry and art scene in Western Germany, located just steps from the train station in the heart of the city. The hotel’s bold, urban design offers dynamic spaces that effortlessly transition between informal meetings, quick bites, or relaxed lunches with friends. Rooms are filled with natural light and feature premium amenities, including Chromecast technology, Kevin Murphy products, and steamers. The Social Hub, inspired by a Californian vibe, serves as a multi-functional space for work, play, or unwinding, with 24-hour Grab & Go options for guests on the move. TRIBE Table serves a gourmet, plant-based menu in a vibrant, designer atmosphere, while the TRIBE Bar offers craft beers, signature cocktails, and wines in a lively setting. Guests can stay active in the Nohrd-equipped gym, and the hotel also provides four naturally lit meeting rooms and a spacious event hall for up to 120 guests.
TRIBE Baden-Baden, Germany
Just a four-minute walk from the picturesque Old Town and opposite the famous Caracalla Spa, TRIBE Baden-Baden blends contemporary spaces with carefully curated design. The hotel offers comfortable rooms filled with natural light, 50-inch smart TVs, fast WiFi, and well-stocked bathrooms, providing everything guests need for a relaxed stay. Guests can enjoy fresh meals, snacks, and drinks from the in-house chefs anytime, with options to dine in, grab to-go, or take up to their rooms. TRIBE Table serves speciality coffee, a range of drinks, and a hearty breakfast in a laid-back lounge atmosphere. For fitness enthusiasts, the sunlit private gym opens onto a terrace and offers state-of-the-art equipment available around the clock.
TRIBE Budapest Stadium, Hungary
As the first TRIBE hotel in Hungary, TRIBE Budapest Stadium offers the ideal base for those attending events and sports matches at Groupama Arena and MVM Dome. With 166 thoughtfully designed rooms, including TRIBE MAX Suites, every space balances practicality and aesthetics. The Cloud IX Skybar provides a stunning setting for social gatherings, with panoramic views of the city and a selection of signature cocktails. Meanwhile, the open kitchen and flexible dining options create a lively yet sophisticated atmosphere where guests can connect and unwind.
TRIBE Riga City Centre, Latvia
TRIBE Riga City Centre offers a bold, design-driven experience that mirrors the eclectic, creative vibe of Latvia’s capital. Set in a beautifully restored historic building, the hotel’s interior blends modern comfort with a sense of heritage, bringing TRIBE’s signature style to life. Guests can enjoy smartly designed rooms, vibrant social spaces, and a 24-hour gym – all at a fair price. The hotel’s central location makes it the perfect base for those looking to explore Riga’s rich culture, with every detail reflecting the essentials that matter most to today’s travellers.
TRIBE London Canary Wharf, United Kingdom
TRIBE London Canary Wharf redefines modern hospitality with its intelligent design, sleek interiors, and practical functionality. Perfectly positioned in one of London’s most iconic districts, this TRIBE address provides a fresh space where guests can work, play, and relax without any unnecessary frills. The hotel’s design is bold and confident, offering co-working spaces, smartly designed rooms, and a café that evolves from day to night, catering to the needs of modern travellers. Guests love the high-end feel at a fair price, the thoughtfully curated amenities, and the way the hotel offers a polished, contemporary experience that doesn’t compromise on comfort.
TRIBE Manchester Airport, United Kingdom
Welcoming guests to the gateway of Britain’s vibrant city of Manchester, TRIBE Manchester Airport offers style, comfort, and relaxation in thoughtfully designed rooms with floor-to-ceiling windows, tasteful interiors, and well-equipped bathrooms. The light and airy Social Hub serves as the heart of the hotel, offering spaces to work, play, or relax over great coffee or signature cocktails. TRIBE Table draws inspiration from sun-soaked Italian terraces, offering hand-stretched pizzas, artisan pastas, and small plates, paired with carefully selected wines and vibrant salads. Perfect for jet-set executives or leisure travellers, the Social Hub features cosy co-working areas and dynamic spaces for gatherings, while the 24-hour fitness studio allows guests to stay active with state-of-the-art equipment. With a blend of stylish comfort and authentic Italian flavours, TRIBE Manchester Airport creates a welcoming retreat for travellers.
TRIBE Living Bangkok Sukhumvit 39, Thailand
Situated in the lively Sukhumvit district, TRIBE Living Bangkok Sukhumvit 39 is the ideal spot for those who want more from their stay – without the unnecessary extras. From the dynamic co-working areas to the 24-hour fitness centre, this TRIBE address offers everything that matters most to modern travellers. A true standout feature of the hotel is the Taco Hachi rooftop bar, located on the 27th floor. This bar’s layout maximizes the stunning views of Bangkok’s skyline, making it a highlight of the property’s design. The open-air setting, coupled with chic furnishings and ambient lighting, creates a relaxed atmosphere that’s perfect for sunset cocktails or evening gatherings.
With 20 hotels now in operation and over 40 more under development, TRIBE is poised to transform the hospitality landscape with its unapologetically modern approach. Each TRIBE address embodies the brand’s vision of offering intelligent, functional spaces that celebrate individuality, creativity, and connection. As the journey continues, TRIBE remains committed to delivering experiences that elevate everyday travel, proving that exceptional design, comfort, and value can coexist seamlessly. This is only the beginning, and TRIBE invites discerning travellers to join in exploring a world of bold, design-driven hospitality.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group offering experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
Caroline PonomarenkoAccor
