Tourism Doing Business Investing in Namibia aims to attract potential investors and provides essential insights into the vibrant opportunities within Namibia’s tourism sector. The guidelines showcase Namibia’s unique cultural heritage, robust economy, and supportive business environment, highlighting areas of potential significant growth in the years ahead.
Namibia: A thriving tourism ecosystem
Namibia, known for its breathtaking landscapes and rich cultural heritage, is poised for significant growth in tourism investment. With its unique positioning as a gateway to Southern Africa, the country offers a diverse array of attractions, from the iconic dunes of Sossusvlei to the remarkable wildlife of Etosha National Park. According to UN Tourism’s guidelines:
Namibia has demonstrated steady economic growth and stability. In 2024, the country recorded GDP growth of 3.1%, which is projected to rise to 4.2% in 2025.
The country is also growing as a tourism destination. Namibia welcomed 863,872 international visitors in 202, an 87.4% increase on 2022
The tourism sector contributed 6.9% to GDP, generating USD 348 million in international tourism receipts in 2023.
Namibia has experienced remarkable growth in Foreign Direct Investment (FDI), with inflows reaching USD 2.61 billion in 2023—a significant increase from USD 1.06 billion in 2022. Major contributors to FDI include China (29.6%), South Africa (22.4%), the United Kingdom (9.4%), and Mauritius (6.8%).
Namibia’s diverse investment opportunities and its dedication to sustainable growth make it an interesting destination for global investments. The country’s efforts in energy transition and tourism expansion reflect its commitment to innovation and inclusivity. UN Tourism Secretary-General Zurab Pololikashvili
Highest level political support for tourism in Namibia
The Investment Guidelines were officially launched as part of a visit by the UN Tourism leadership to Namibia. In Windhoek, Secretary-General Pololikashvili was honored to attend the Inauguration of H.E Dr. Netumbo Nandi-Ndaitwah as Namibia’s 5th President, and the first woman to hold the office. The inauguration coincided with celebrations of the 35th Anniversary of Independence for the country.
Secretary-General Pololikashvili also delivered a Keynote Address at the Namibia University of Science and Technology as part of a special day focused on harnessing the power of technology to build a more inclusive and resilient tourism sector across Africa.
Related links
About UN Tourism
The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
Our Priorities
Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.
Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.
Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.
Improving tourism competitiveness: Improving UN Tourism Members’ competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.
Advancing tourism’s contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.
Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.
Our Structure
Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.
Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.
Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism’s 500 plus Affiliate members.
UN Tourism Communications Department+34 91 567 8100UN Tourism
