It’s hard to believe it’s that time again, but ITB Berlin is next week — and our team from Infor Hospitality will be in attendance. We also have a limited number of complimentary entrance passes available, so if you’re interested, just let us know.
As the world’s largest travel trade show, ITB Berlin is an event which needs no introduction. Soon, hospitality and travel professionals will converge at the Berlin Exhibition Grounds to explore innovations, discuss global tourism trends, and connect with key decision-makers. ITB Berlin stands out by covering the entire travel ecosystem—from hotels and cruises to airlines and destination marketing—providing B2B-focused insights on emerging technologies, sustainability, and key market developments.
With 97% of ITB Berlin’s display area booked and a record number of international exhibitors attending, this year’s conference reflects the current strength of the tourism industry, and the growing appetite for innovation across all segments.
This year, the convention will host 400+ expert speakers and attract over 24,000 attendees, featuring a robust and dynamic agenda covering AI-driven innovations, responsible tourism, and global travel market shifts. From new event formats to must-attend keynote sessions and game-changing technology showcases, here’s what to expect from this year’s highly anticipated event.
Emerging Technology – What tools are worth the hype in 2025?
From predictive analytics to hyper-personalization, the travel industry’s AI revolution has just begun. At this year’s convention, keynote sessions are expected to take a deep dive into the ways automation, data-driven decision-making, and generative AI are transforming guest experiences, operational efficiency, revenue strategies, and redefining the competitive landscape.
Now, more than ever, hospitality brands want to separate the must-have technology from the buzz – what platforms are worth the investment? What tech is no longer a ‘nice to have’ but a ‘need to have’ in order to stay competitive? With exhibitors from around the world, ITB Berlin’s trade show floor will offer up a global showcase in best-of-breed AI and automation – from innovations for personalization to smart hotel automation, cutting-edge revenue management and dynamic pricing tools, blockchain technology, virtual reality and augmented reality tech, and more.
Conserving the Environment, Promoting Tourism
Today’s travelers are increasingly eco-conscious, often preferring sustainable lodging options over traditional ones. At ITB Berlin 2025, discussions will highlight evolving regulations and ESG compliance requirements, as well as eco-tourism practices and best practices for striking the balance between environmental responsibility and profitability.
Coping with Economic Shifts
The hotel industry has proven resilient despite global uncertainties ushered in by economic headwinds and geopolitical tensions. The event will provide attendees with the unique opportunity to listen – and partake in – valuable conversations with industry leaders that have a knack for staying ahead of market trends, adapting to changing traveler preferences, and adopting innovative strategies for continued success.
Exploring New Business Models and Distribution Strategies
Though not a new topic, the spotlight will still be on digital transformation, which continues to shape the future of the hospitality industry across all touch-points. Industry experts will share their perspective on the future of direct bookings, OTA strategies, and alternative accommodation models. With hotels, airlines, and OTAs competing for ever-elusive customer loyalty, expect deep dives into dynamic pricing, subscription-based travel services, and the next phase of metasearch and super apps.
An Emphasis on Diversity and Inclusion
Diversity, equity, and inclusion (DEI) discussions have made their impact on the industry and will surely be a hot button topic at the tradeshow. As travelers seek out more inclusive experiences, hotel and travel brands must adapt their offerings to account for emerging DEI trends, combat biases in advertising, and cultivate growth opportunities across the field.
New Approaches to Event Organization
Event organizers are introducing innovative initiatives designed to enhance the attendee experience, and three in particular stand out:
ITM Change Laboratories bring together experts from multiple sectors to tackle critical challenges—such as lowering carbon emissions and leveraging AI-driven revenue management—through collaboration and real-world problem-solving.
Trade Visitor Tours offer curated, guided access to key exhibitors and themed showcases, allowing attendees to efficiently explore the latest innovations and industry trends within the exhibition halls.
The ITD Travel & Tourism Report delivers comprehensive research and predictive analysis, helping industry players make data-driven decisions and stay ahead of evolving travel dynamics.
Keynotes and Must-Attend Sessions
Opening Keynote: “Looking Ahead in Travel & Hospitality – Key Trends to Watch.” This keynote dives into groundbreaking developments within the travel and hospitality sectors, equipping participants to anticipate emerging challenges and opportunities.
AI and Automation in Travel Discussion. This will be a deep dive into how artificial intelligence is revolutionizing everything from distribution systems, to improving operational efficiency, and elevating guest experiences.
Sustainability Discussion Panel: “Why Responsible Tourism Makes Business Sense.” An important topic about the benefits of eco-friendly approaches in tourism and how responsible practices not only reduce environmental impact but also offer a competitive edge.
Global Travel & Economic Forecast 2025: Market Update. Gain insights into economic indicators and shifting traveler behaviors, helping industry stakeholders adapt and thrive in a rapidly evolving market.
Hospitality Technology Showcase. From advanced robotics to IoT solutions, this session provides a firsthand look at cutting-edge tech innovations designed to boost operational efficiency and enhance guest satisfaction.
Planning to Attend ITB Berlin 2025?
If you’re involved in the hotel industry, travel technology, destination marketing, or investment opportunities, ITB Berlin 2025 is your chance to stay ahead of market trends and discover innovations you won’t find anywhere else. Event attendees and media are invited to schedule a meeting time on our Infor ITB page.
About Infor
Infor is a global leader in business cloud software specialized by industry. We develop complete solutions for our focus industries. Infor’s mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value. Over 60,000 organizations in more than 175 countries rely on Infor’s 17,000 employees to help achieve their business goals. As a Koch company, our financial strength, ownership structure, and long-term view empower us to foster enduring, mutually beneficial relationships with our customers. Visit www.infor.com.
Aaron SteinSr. Director, Global CampaignsInfor
