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MrBeast‘s 2025 is off to a hot start. Fresh off breaking the record for Amazon Prime Video’s most-watched unscripted series ever, for “Beast Games,” the YouTube personality and social media star is topping Amazon’s toy charts with his new line of MrBeast Lab “Micro Beasts” figurines.
NEW RELEASE
MrBeast Lab Swarms Series 2, Atomic Series 12-Pack
This new Micro Beasts release is currently a number one bestseller on Amazon, with the site reporting sales of more than 1,000 units in the last few weeks alone. Part of the MrBeast Lab’s “Swarms Series,” the set features eight one-inch figurines, plus four additional Micro Beasts that are revealed after you shake up the two test tubes. Inspired by lab experiments — and no doubt the mad mind of MrBeast creator Jimmy Donaldson — the test tubes expel an orange fizz after users add water to them.
MrBeast Lab Swarms Series 2, Atomic Series Five-Pack
You can also get a two-pack of test tubes on their own, to reveal two MrBeast-themed Swarms collectibles, in addition to three other Micro Beasts already on display. This set includes the chance to reveal ultra rare and special-edition Micro Beasts. Walmart also has a version of this pack available here.
MrBeast Lab Swarms Series 2, Atomic Series Cash Case Bulk Pack
Amazon is also selling this MrBeast Lab Swarms “cash case,” which features 16 freestanding Micro Beasts, plus two that you can shake the test tube to reveal. This is also a number one new release on Amazon. Part of the Lab Swarms “Atomic Series,” there are 85 unique Micro Beasts figurines to collect in total.
The MrBeast Lab figurines and collectibles were first unveiled last year by Moose Toys, who co-created the concepts and renderings with MrBeast himself. Moose Toys says the collection “captures the ferocity of the globally recognizable MrBeast logo,” while introducing a “fusion of primal predators.”
Adding to the collectability of the toys are “varying ranges of rarity” found throughout the multi-product line, which will also include limited-edition releases and special collaborations.
Make Your Own MrBeast Creation Station
The next phase of the MrBeast and Moose Toys partnership was unveiled earlier this month, with the announcement of a series of animated shorts inspired by the MrBeast Lab toy line. Created in collaboration with Stoopid Buddy Stoodios, the shorts will feature characters inspired by MrBeast Lab in their battle against the Shroud, a “shadowy sinister force from another dimension.”
The animated shorts will be executive produced by Matthew Senreich, with Sam Levine (who directed DC League of Super-Pets) serving as showrunner. The series is expected to premiere this fall.
