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Why Investing In Financial Leadership Has the Best ROI


CFO to CEO: What happens if we invest in developing people and they leave? CEO: What happens if we don’t and they stay?

I found this exchange in of all places the internet. Go figure. It’s an interesting back and forth that I know plays out in many organizations. Investing in anything training related in business is tricky. Not only when it comes to the money and resources it takes but it’s also the matter of finding the appropriate training. 

I also believe one of the biggest stumbling blocks to creating and investing in a culture where training and developing our leaders continually, is the ability to have it result in a measurable change in behavior and performance. What I mean by measurable is a real return on investment, ROI. Without an ROI why would you sign the check? Just look at the training you did last year and ask yourself, what’s changed? 

In otherwords, to make this happen in the hotel business we need two things. A way to make the training stick and a way to find the resources necessary to do it. In this Pod I am going to lay out how hotels can do both.

About David Lund

David Lund is an international expert in hospitality financial leadership and a sought- after coach, author, and speaker. Known for his dynamic and practical approach, Lund helps hotels and resorts achieve financial success by focusing on leadership and financial acumen. [email protected]

David LundThe Hotel Financial Coach +1 415 696 9593David Lund

Finance & Accounting



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