Hotels are sitting on a goldmine of guest data, but few are fully capitalizing on its potential. Dylan Cole, Managing Director EMEA at Revinate, explains how the latest Benchmark Report provides critical insights for hoteliers and why voice remains the top revenue-driving channel for upselling.
Key takeaways
5.9 billion emails sent in 2023: The latest Benchmark Report reveals how hotels can optimize email marketing for better conversion rates and revenue.
Voice is the most profitable booking channel. Data from high-end properties like Pinehurst Golf Resort shows that voice bookings generate 60% more revenue than online bookings.
AI-powered voice technology is coming to Europe. Currently dominant in North America, Revinate’s voice reservation and upsell solutions are being rolled out for European hotels in 2024.
Rich guest profiles will transform hospitality. Revinate is launching new APIs that allow hotels to integrate guest insights into BI tools and revenue management systems, ensuring more personalized and profitable guest interactions.
Looking ahead, Cole believes that in 2025, hotels will shift toward full-scale guest data integration, leveraging automation, AI, and voice-driven personalization to maximize direct bookings and revenue.
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