As the travel industry continues to rebound, hotels are preparing for what experts predict to be a record-breaking year of travel in 2025. But with increased demand comes increased competition. With guests browsing dozens of hotel options before making a decision, hotels need to ensure they’re capturing direct bookings and minimizing their reliance on Online Travel Agencies (OTAs). This is where a Price Comparison Widget (PCW) becomes an invaluable tool.
The Problem: Losing Direct Bookings to OTAs
Potential guests are constantly comparing prices across multiple platforms. If your website doesn’t clearly display the best available rates, you risk losing bookings to OTAs that charge high commissions. Every click away from your website to a third-party site is a potential lost booking.
The Solution: A Price Comparison Widget
A Price Comparison Widget is a simple yet powerful tool you can embed on your hotel’s website to show potential guests that your direct booking rate is the best available. By providing transparent, real-time price comparisons against major OTAs, you not only build trust but also reduce drop-off rates.
Benefits of Using a Price Comparison Widget
Increased Direct Bookings: Displaying your best rates directly on your website encourages visitors to book directly with you.
Reduced OTA Commissions: By driving more direct bookings, you lower your dependency on costly OTA commissions.
Enhanced Guest Trust: Real-time price comparisons show guests you have nothing to hide, enhancing credibility and loyalty.
Better Conversion Rates: By keeping visitors on your site and minimizing distractions, you significantly improve conversion rates.
Real Results
With high season just around the corner, implementing a PCW could be the smartest move you make to boost revenue.
Try It Free for 30 Days
If you’re not using a Price Comparison Widget yet, now is the time to try it risk-free. We’re offering 30 days of free access, allowing you to see real-time results with no risk or commitment. Sign up here to activate your free access.
Final Thoughts
In a world where potential guests are constantly comparing prices, not having a Price Comparison Widget on your website is like sending them straight to the OTAs.
Give them a reason to book directly with you.
About USERGUEST
USERGUEST is a travel tech company founded in Amsterdam in 2019 by Hicham Benyebdri, Assil Bernossi, and Ahmed Chami. The start-up strives to empower hotels to be less dependent on OTAs, helping to close the gap between revenue managers and marketers. After identifying that most hotels seek to increase their unmediated revenue stream, the founders set out to develop a tool that would boost direct bookings. They developed a SaaS solution that leverages data to maximize hotel website revenue and improve customer experience.
About the Tool
Userguest is a smart notifications tool. It uses smart algorithms to display personalized notifications to each website user, prompting them at crucial points in the booking process to complete their reservation. The tool is compatible with all booking engines, which makes its integration and implementation easy and flawless for each hotel. Through RevMarketing Automation the tool automatically matches the hotel’s needs and objectives to those of the visitor and their intentions.
Find out more via the Userguest website: https://userguest.com/.
Follow Userguest on LinkedIn: https://www.linkedin.com/company/userguest/.
