The Season 3 premiere of “Yellowjackets” hit just over 2 million viewers across Showtime and Paramount+ over the weekend.
That puts it just above the Season 2 premiere, which reached nearly 2 million in 2023. Both totals represent a combination of Nielsen measurement of Showtime’s linear airings and Paramount Global’s first-party data regarding streaming.
According to Paramount Global, the episode also achieved the series’ highest streaming viewership ever, with a 58% increase compared to the Season 2 premiere, though it should be noted that this isn’t an apples-to-apples comparison: Season 2 debuted back when Showtime was its own service, whereas Season 3 is being released well after Showtime was rolled into Paramount+, which has a larger subscriber base.
Paramount Global also touts that the “Yellowjackets” Season 3 premiere beat the December 2024 debut of “Dexter: Original Sin” as Showtime’s most-talked about ever on social media, generating 9 million social views and 1 million social engagements during premiere weekend, marking 545% and 1197% increases, respectively, from Season 2. These stats were compiled according to data from Social Content Ratings, Sprinklr, Facebook Ads Manager and TikTok Ads Manager.
“Yellowjackets” was created by Ashley Lyle and Bart Nickerson, who serve as executive producers and showrunners alongside Jonathan Lisco. Executive producers also include Creative Engine’s Drew Comins as well as Jeff W. Byrd, Sarah L. Thompson, Ameni Rozsa and Brad Van Arragon. The series is produced by Lionsgate Television for Showtime and distributed by Paramount Global Content Distribution.
