Zoya Akhtar, Reema Kagti, and Ankur Tewari’s label Tiger Baby Records has joined forces with Sony Music Entertainment India in a strategic partnership to foster emerging talent and connect artists with audiences and brands on a global scale.
Tiger Baby Records, founded by acclaimed Indian filmmakers Akhtar and Kagti and singer-songwriter-music supervisor Tewari, has already carved a niche in India’s music landscape as a creative hub for indie and homegrown talent. With Sony Music India’s expansive industry expertise and international reach, the partnership aims to spotlight diverse voices and push boundaries in the rapidly evolving Indian music industry.
Among its latest projects, Tiger Baby Records has collaborated with jewelry brand Tanishq on a wedding-themed song composed by Abhishek-Ananya and performed by Poorvi Koutish, with a music video directed by Kagti. Additionally, the label recently released the soundtrack for Kagti and Akhtar’s Toronto-bowing film “Superboys of Malegaon,” based on the life of Nasir Shaikh, a filmmaker from Malegaon, composed by Sachin-Jigar and featuring lyrics by Javed Akhtar.
Additionally, the label is set to feature original music curated by Tewari, showcasing a range of styles that highlight the unique voices of emerging artists. Tiger Baby Records is also launching the “City Sessions” initiative in collaboration with Mumbai’s Island City Studios. This program will provide a creative space for emerging singer-songwriters to experiment, collaborate with established artists, and refine their craft. It also seeks to connect these artists with larger audiences, furthering the label’s mission to support and nurture new talent.
Vinit Thakkar, managing director, Sony Music Entertainment India, said: “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”
Akhtar added: “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”
Kagti said, “With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”
Tewari added: “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”
